I couldn’t find a good recipe for Chinese Beef & Broccoli at Epicurious this weekend, so I headed to Google, where, lo and behold, they have what appears to be another new feature – query refinement via recipes. I may have just been busy when the search blogs reported on this, but I can’t seem to find it in archives at SEW or SERoundtable, either, so maybe it is new. Screenshot below for “chinese recipes“:
Query refinement is something that has been used for years by image search sites like Getty and travel or destination service finders, but the major search engines have generally shyed away. I’d like to see this test succeed, not because it will make SEO any easier (it will actually pull value into the tail of keyword searches, IMO), but because it makes for a smarter, better search experience.
BTW – Check out that last option in the search box… Does anyone know what “massa de yakisoba” is?
UPDATE: Looks like the results are courtesy of Google Base…
